Here’s How Marketers Accelerate Fashion’s Sustainable Transition
On July 25, 2023 by Ken PuckerFashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agricultureand circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between what […]
Can fast fashion slow down? It’s not that simple
On July 21, 2023 by Ken PuckerOne of fast fashion’s biggest players says it’s taking major steps toward a more sustainable business model. But in an industry predicated on low cost, low quality and high production volume, experts say it won’t be simple. “It’s hard to see how they actually deliver on their emissions reductions targets,” said Ken Pucker, a professor at […]
Planning Your Holiday Wardrobe? Ask Yourself If You Really Need Another Fast-Fashion Polyester Dress
On July 20, 2023 by Ken PuckerWith summer comes plastic–polyester dresses, synthetic bikinis, water bottles, and so on. I wonder how many of you are thinking about the repercussions of all of that. I know that today’s fashion motto is “circularity will save us all.” I embarked on a quest a couple of years ago in the form of a short […]
Why Mushroom Leather (and Other New Materials) Are Struggling to Scale
On July 13, 2023 by Ken PuckerLate last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker. https://www.businessoffashion.com/opinions/sustainability/next-generation-materials-innovation-mylo-bolt-threads-mushroom-leather/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_130723&utm_term=NAD7JRM5XRE2BA7JCY7ZD5EOKQ&utm_content=top_story_2_title