Fashion’s Confounding Climate Math, Explained
On June 26, 2024 by Ken PuckerWant to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/
WE NEED TO TALK ABOUT SHEIN
On June 22, 2024 by Ken PuckerUp until this point, there’s something we’ve avoided talking about almost entirely. Giving this thing extra air time, extra oxygen, felt counterintuitive to everything we stand for. Even if we were being critical – which we would be – we wouldn’t be telling people anything they didn’t already know; preaching to the converted just for […]
Inside Shein’s plan to recycle ‘deadstock’ material into new clothing
On June 3, 2024 by Ken PuckerShein has many vocal critics such as Tufts’ Pucker, who say the company’s low prices and hyper-fast new product cycle encourage unsustainable consumption and resource use. “It’s not just that it’s more polyester, chemicals and microfibers, it’s the associated negative externalities that are unfunded and impact all of humanity.” https://www.greenbiz.com/article/inside-sheins-plan-recycle-deadstock-material-new-clothing