Why Patagonia’s Purpose Driven Model is Unlikely to Spread

Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now an adviser and lecturer focused on sustainability, I don’t expect many other U.S.-based companies to follow their lead.

Going forward, all of Patagonia’s profits, some US$100 million annually, will fund efforts to address climate change and advance wilderness preservation, the company announced on Sept. 14, 2022.

https://theconversation.com/why-patagonias-purpose-driven-business-model-is-unlikely-to-spread-190889