The Outdoor Industry Has A Big Problem with Ken Pucker

The outdoor industry is often defined by the brands who create the gear and apparel that help enable our adventures.

But every year the output of goods continues to increase and despite greener components like recycled fabrics and less harmful chemicals, the process to create the stuff we love is damaging. Plus even if something is built to last a long time, almost everything that gets made still has a one way ticket to a landfill.

So what do we do? We pick a fight..with Ken Pucker on our side.

Ken is the former COO of Timberland and he serves on the board of MIGHTY EARTH, a global advocacy organization ‘working to defend a living planet’.

This combination of working at the intersection of capitalism and the environment gives Ken unique insight into the biggest issue our industry faces. Today Ken joins in THE ROCK FIGHT to talk about how we got here, how much the outdoor industry is leading on this topic and the options we have to achieve a greener future.