Ultra-fast Fashion Rot Spreads to Amazon

Shein and competitors like Temu have grown so big that Amazon may be the only retailer that can compete with them.

And that’s exactly what it plans to do with a new discount marketplace that would allow the same suppliers who make goods for the ultra-fast fashion titans to sell their stuff through Amazon. Unbranded items would cost less than $20 each and ship directly to consumers from China in nine to eleven days, the thinking being that U.S. shoppers would wait longer than Amazon’s usual shipment speed for a lower price. The marketplace will focus on fashion, home, and other lifestyle items, and launch in the fall.

https://amyodell.substack.com/p/ultra-fast-fashion-rot-spreads-to