As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging
On August 8, 2024 by Ken Pucker‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts […]
Nike Pledged to Shrink Its Carbon Footprint. It Just Slashed the Staff Charged With Making That Happen
On July 11, 2024 by Ken PuckerSince December, Nike has lost about 30% of employees who worked primarily on sustainability initiatives, due to layoffs, voluntary departures or transfers to other duties. Already, the company was missing its targets for reducing emissions. https://www.propublica.org/article/nike-layoffs-sustainability-climate-change
Climate Change is Heating Up the Global Business World
On July 10, 2024 by Ken PuckerWe sat down with Kenneth Pucker, sustainability, fashion, and ESG (Environment, Sustainability, and Governance) expert and professor of the practice in the online Master of Global Business Administration (GBA) at The Fletcher School at Tufts University. We discussed how sustainability, ESG, and businesses’ bottom lines collide with the expanding global warming crisis. Pucker is an […]
Ultra-fast Fashion Rot Spreads to Amazon
On July 8, 2024 by Ken PuckerShein and competitors like Temu have grown so big that Amazon may be the only retailer that can compete with them. And that’s exactly what it plans to do with a new discount marketplace that would allow the same suppliers who make goods for the ultra-fast fashion titans to sell their stuff through Amazon. Unbranded […]
The fizz firm fudging its footprint
On July 3, 2024 by Ken PuckerHow can Keurig Dr Pepper report a 12% reduction in scope 3 emissions when they’ve actually increased by 14%? David Burrows reports. If more companies commit to measuring and reporting publicly on their sustainability performance, four things should happen. ESG performance should improve; more ‘sustainable’ companies should be rewarded; a link tying companies with better […]
Fashion’s Confounding Climate Math, Explained
On June 26, 2024 by Ken PuckerWant to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-sustainability-climate-decarbonisation-math/
WE NEED TO TALK ABOUT SHEIN
On June 22, 2024 by Ken PuckerUp until this point, there’s something we’ve avoided talking about almost entirely. Giving this thing extra air time, extra oxygen, felt counterintuitive to everything we stand for. Even if we were being critical – which we would be – we wouldn’t be telling people anything they didn’t already know; preaching to the converted just for […]
Inside Shein’s plan to recycle ‘deadstock’ material into new clothing
On June 3, 2024 by Ken PuckerShein has many vocal critics such as Tufts’ Pucker, who say the company’s low prices and hyper-fast new product cycle encourage unsustainable consumption and resource use. “It’s not just that it’s more polyester, chemicals and microfibers, it’s the associated negative externalities that are unfunded and impact all of humanity.” https://www.greenbiz.com/article/inside-sheins-plan-recycle-deadstock-material-new-clothing
Proponents and Critics of ESG Claim It Can Change Society. Both Will Be Disappointed
On May 28, 2024 by Ken PuckerFlooding from torrential rains recently led Vermonters to kayak through the streets of the state capital. A month later, Hawaiians were forced to flee to the ocean to avoid devastating blazes. All the while, toxic smoke from wildfires has imperiled the health of Americans across huge swaths of the country. All these alarming environmental developments […]
How to Grow a Fashion Brand Without Trashing the Planet
On May 23, 2024 by Ken PuckerOver the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker. https://businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/