Wednesday, February 18 2026

Author: Ken Pucker

Why Big Brands are Pushing Back Against Sustainability Regulations

Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/why-big-brands-are-pushing-back-against-sustainability-regulations/

MANUFACTURED: Crossover Moments

In this episode, Dr. Divya Jyoti and Kim sit down with Ken Pucker, former Timberland COO turned sustainable fashion critic, who now works as a Professor of Practice at the Fletcher School. Fun fact: Ken’s career began in manufacturing, and at the time he joined Timberland, they were still producing much of their footwear. Though […]

How Fashion’s Business Model Is Wasteful by Design

Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-waste-business-model-design/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_201223&utm_term=R7CCWIZCQJD3ZPWK6R3U72MNQA&utm_content=top_story_2_title

The Conscious Capitalists: Real Talk on ESG!

Join us for a frank discussion on ESG, climate investing, and the need for government policy through taxes and subsidies to push companies into doing the right thing for the climate crisis. As our guest Ken Pucker, former COO of Timberland, says, ESG has no impact on saving the planet. Ken talks about the challenges […]

Don’t Believe What Consumers Say When It Comes to Sustainability

A growing body of consumer surveys suggests interest in sustainable consumption is reaching a tipping point. Those surveys are deeply flawed, writes Kenneth P. Pucker.

Ken Pucker: Purpose is Essential for Business, But You Can’t Count on It

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Brands Know How to Curb Their Climate Impact. Why Won’t They Do it?

Most of the world’s biggest fashion companies have committed to radically reduce their greenhouse gas emissions. Though it’s a complex challenge, how to deliver is no mystery. That is, in part, because there is a cottage industry of consultants advising brands on decarbonisation strategies. As but one high-profile example, trade group Global Fashion Agenda (GFA) […]

A Realist’s Guide to Investing for Good

“How would you suggest that I invest my savings of ten thousand dollars to have a positive social and environmental impact?” The question came from a PhD student this time, but we get it a lot. Many people want their money to work for them—to preserve their financial security and to improve the world. In […]

The problem with fashion’s sustainability awards

A crop of fashion accolades have been awarded to fashion brands, recognising progress in circularity and other sustainability goals. It’s a double-edged sword, experts say. https://www.voguebusiness.com/sustainability/the-problem-with-fashions-sustainability-awards-gucci-cnmi

Are Luxury’s Biggest Brands Inflating Away Their Emissions?

Soaring luxury goods prices have boosted turnover at companies like LVMH and Kering, helping them to report reductions in their ‘emissions intensity’ — the volume of planet-warming gases released relative to revenue. https://www.businessoffashion.com/articles/sustainability/kering-lvmh-luxury-inflating-away-emissions/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_260923&utm_term=YAYLEWK4TFE7HBP774ZQEENYR4&utm_content=top_story_1_title

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