Wednesday, February 18 2026

Author: Ken Pucker

The Unsustainable Truth About Fast Fashion

Although most people do not typically associate the fashion industry with STEM or science policy, fashion and science are intricately tied to one another due to the detrimental effects the fast fashion industry has on the environment and public health. Not only does the fashion industry generate >92 million tonnes of textile waste and contribute […]

Leading the Charge: Ken Pucker on the Future of Sustainable Fashion

In this incredible episode, we are joined by seasoned professional and sustainability expert Ken Pucker. With a wealth of experience in the fashion industry, including serving as COO of Timberland, Ken offers a unique and knowledgeable perspective on the future of sustainable fashion. Whether you are looking to learn more about the challenges and opportunities […]

Can Fashion Ever Be Sustainable?

The fashion industry is increasingly heeding calls to be more sustainable. High street brands speak of their closed-loop supply chains, while the high-end speaks of small-batch, ethically-produced garments. But for an industry that is inherently geared towards the new… can it ever really be sustainable? Alice Payne, dean of RMIT’s school of fashion and textiles, […]

The Outdoor Industry Has A Big Problem with Ken Pucker

The outdoor industry is often defined by the brands who create the gear and apparel that help enable our adventures. But every year the output of goods continues to increase and despite greener components like recycled fabrics and less harmful chemicals, the process to create the stuff we love is damaging. Plus even if something […]

Green Flags: Can One Worker Spark Corporate Climate Action

You won’t find “climate action” listed in most job descriptions, at least outside of sustainability. But why not? After all, there’s a huge economic upside for companies that invest aggressively in climate solutions and advocate boldly for climate policy. For those days when climate change feels too big for one person to make an impact, […]

How Climate Change Is Transforming the Way We Shop

Shifting weather patterns are making shopping behaviour harder to predict, adding to inventory management challenges for brands and retailers. https://www.businessoffashion.com/articles/sustainability/climate-change-weather-consumer-spending-seasonless/

Do you know what’s really in your ESG fund?

The problem is “garbage in, garbage out,” said Kenneth Pucker, a director at Berkshire Partners who teaches at Tufts University. “The reporting is not complete, results are mostly unaudited, and they are not comparable.” https://www.courthousenews.com/do-you-know-whats-really-in-your-esg-fund/

Sustainable Funds Face Big Challenges. Only Some Will Be Winners

“On a relative basis, flows to ESG funds remain healthy, as compared to traditional funds. So one could say that from the asset managers’ perspective, the ESG model isn’t broken.  Actually, its proven very resilient,” says Pucker, who has written extensively on ESG investing. “From the perspective of the planet, ESG is almost irrelevant.  And […]

As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging

‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University. https://www.adweek.com/brand-marketing/as-brands-lurch-towards-green-goals-a-booming-business-of-climate-change-is-emerging/

Resale Exploding Is Not an Automatic Win for the Climate

More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s https://www.adweek.com/commerce/resale-exploding-is-not-an-automatic-win-for-the-climate/

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