How French Republicans are battling against Shein and Temu
On March 25, 2024 by Ken PuckerWith the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”. The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through […]
Ken Pucker: Purpose is Essential for Business, But You Can’t Count on It
On November 8, 2023 by Ken Pucker(Download PDF of the article)
The problem with fashion’s sustainability awards
On September 28, 2023 by Ken PuckerA crop of fashion accolades have been awarded to fashion brands, recognising progress in circularity and other sustainability goals. It’s a double-edged sword, experts say. https://www.voguebusiness.com/sustainability/the-problem-with-fashions-sustainability-awards-gucci-cnmi
Are Luxury’s Biggest Brands Inflating Away Their Emissions?
On September 26, 2023 by Ken PuckerSoaring luxury goods prices have boosted turnover at companies like LVMH and Kering, helping them to report reductions in their ‘emissions intensity’ — the volume of planet-warming gases released relative to revenue. https://www.businessoffashion.com/articles/sustainability/kering-lvmh-luxury-inflating-away-emissions/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_260923&utm_term=YAYLEWK4TFE7HBP774ZQEENYR4&utm_content=top_story_1_title
How Climate Change Is Transforming the Way We Shop
On August 28, 2023 by Ken PuckerThe first day of 2023 was a record breaker. Across Europe, many countries experienced their warmest-ever New Year’s Day, with pictures of Alpine ski slopes denuded of snow making headlines. In the US, a Christmas cold snap gave way to an unseasonably warm start to January in many states. https://www.businessoffashion.com/articles/sustainability/climate-change-weather-consumer-spending-seasonless/
Here’s How Marketers Accelerate Fashion’s Sustainable Transition
On July 25, 2023 by Ken PuckerFashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agricultureand circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between what […]
Can fast fashion slow down? It’s not that simple
On July 21, 2023 by Ken PuckerOne of fast fashion’s biggest players says it’s taking major steps toward a more sustainable business model. But in an industry predicated on low cost, low quality and high production volume, experts say it won’t be simple. “It’s hard to see how they actually deliver on their emissions reductions targets,” said Ken Pucker, a professor at […]
Planning Your Holiday Wardrobe? Ask Yourself If You Really Need Another Fast-Fashion Polyester Dress
On July 20, 2023 by Ken PuckerWith summer comes plastic–polyester dresses, synthetic bikinis, water bottles, and so on. I wonder how many of you are thinking about the repercussions of all of that. I know that today’s fashion motto is “circularity will save us all.” I embarked on a quest a couple of years ago in the form of a short […]
Shuffling deckchairs on the Titanic: is ESG a redundant concept?
On June 30, 2023 by Ken PuckerInstitutions across the globe have welcomed the ISSB’s much-anticipated inaugural global sustainability standards. However, some industry experts warn that too much focus on standardising data could distract from the urgent need to decarbonise. https://www.energymonitor.ai/finance/reporting-and-disclosure/is-esg-investing-a-redundant-concept/
Carbon Neutral Claims Under Investigation In Greenwashing Probe
On June 16, 2023 by Ken PuckerLast month, the European Parliament set out to ban environmental claims about carbon neutrality based on carbon offsetting schemes. This has caused ripple implications for sustainability and marketing teams, especially their public-facing approach on how to reach ‘net zero’. https://www.forbes.com/sites/amynguyen/2023/06/16/carbon-neutral-claims-under-investigation-in-greenwashing-probe/?sh=2e710bfa6431