Here’s How Marketers Accelerate Fashion’s Sustainable Transition

Fashion brands and marketers have a new roadmap for sustainable transformation.

Incorporating buzzy practices, including regenerative agricultureand circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture.

But there’s a gulf between what the economic system incentivizes and what must happen to pull clothing manufacturing within the planetary boundaries.

https://www.adweek.com/brand-marketing/heres-how-marketers-accelerate-fashions-sustainable-transition/