When Marketing Gets Political

• This week, Rothy’s is turning its marketing clout to support a New York State recycling bill.
• As brands look to back up sustainability marketing such moves are likely to become more common, particularly when business interests, consumer values and policy efforts align.
• Support for regulatory changes is needed for brands to deliver on their sustainability commitments, but corporate advocacy also needs to take on the issues brands create.

https://www.businessoffashion.com/articles/sustainability/rothys-bottle-bill-new-york-recycling/