How to Grow a Fashion Brand Without Trashing the Planet
On May 23, 2024 by Ken PuckerOver the last six years Puma has managed to double its revenue while shrinking its carbon footprint by almost a third. It’s an example more brands need to follow, argues Kenneth P. Pucker. https://businessoffashion.com/opinions/sustainability/puma-emissions-growth-sustainable-fashion/
Conscious consuming: Sustainable fashion practices help slow climate change
On May 23, 2024 by Ken PuckerConscious consuming: Sustainable fashion practices help slow climate change
The fashion industry primes us to reinvent ourselves every season. Don’t fall for it.
On May 21, 2024 by Ken PuckerPucker explained that the dangerous cycle of overproduction and overconsumption is coupled with complicated global supply chains that are hard to trace and make transparency tedious. And disclosure regulations are near non-existent. He noted that when fashion companies release emissions reports, the majority of these reports include only Scope 1 and Scope 2 emissions, as […]
Why It’s So Hard to Track the Fashion Industry’s Emissions
On May 16, 2024 by Ken PuckerA growing number of fashion companies are talking about substantially cutting their greenhouse gas emissions. But evaluating those efforts is tricky. https://www.bloomberg.com/news/features/2024-05-16/is-your-favorite-fashion-brand-cutting-emissions-it-s-tricky?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcxNTg2MzMxMSwiZXhwIjoxNzE2NDY4MTExLCJhcnRpY2xlSWQiOiJTREtUQUtEV1gyUFMwMCIsImJjb25uZWN0SWQiOiJFMkUzODg2QzgzREM0NTUxOEVFM0M2MDRGN0ZBRTlGMyJ9.B64jSM_CdVSN7A39q7ZLbDr9cAb74sWGex6lDznvwLQ&sref=fnjoKOAK
Why Fashion Should Have a Plastics Tax
On May 3, 2024 by Ken PuckerThe fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro
Will Americans Ever Get Sick of Cheap Junk?
On April 29, 2024 by Ken PuckerA column about consumerism EXPLORE By Amanda Mull Illustration by Matteo Giuseppe Pani. Source: Getty. APRIL 29, 2024, 7 AM ET SHARE & GIFT SAVE In all the years I’ve spent covering American consumerism, I’ve heard one type of question from readers far more than any other: This can’t go on forever, right? Maybe they’d […]
Why H&M is turning away from polyester recycled from bottles
On April 14, 2024 by Ken PuckerH&M’s new deal to buy $600 million of “circular” polyester over seven years from Syre, a Swedish startup it co-founded, underlines one of fashion’s dirty secrets: Making new polyester from recycled bottles sounds environmentally friendly but, in reality, polyester is a huge source of pollution. And recycling bottles to make more polyester might be worse […]
Can Syre Succeed Where Renewcell Failed?
On April 8, 2024 by Ken PuckerKen Pucker, professor of the practice at The Fletcher School at Tufts University, worries about many things. One of them is whether the fashion industry is going about circularity the wrong way. The collapse of Renewcell, which until recently transmuted clothing castoffs into sheets of dried pulp that could be dissolved to create viscose, rayon […]
How French Republicans are battling against Shein and Temu
On March 25, 2024 by Ken PuckerWith the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”. The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through […]
Beware the ‘Sheinification’ of Fashion
On March 5, 2024 by Ken PuckerThe ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability https://www.businessoffashion.com/opinions/sustainability/shein-fast-fashion-hm-sustainability/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_050324&utm_term=SY6SWPMZQBDD7D52PZ42I4CDEU&utm_content=top_story_2_title