The Lingering Costs of Instant Fashion
On February 27, 2024 by Ken PuckerInstant fashion has exploded in recent years, led by Shein whose sales have multiplied by more than 20 times since it entered the U.S. less than six years ago. As Shein explores an IPO, the author reviews the social phenomena that have contributed to instant fashion, the factors that allow it to succeed, and the […]
Why Big Brands are Pushing Back Against Sustainability Regulations
On January 30, 2024 by Ken PuckerFashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/why-big-brands-are-pushing-back-against-sustainability-regulations/
MANUFACTURED: Crossover Moments
On January 12, 2024 by Ken PuckerIn this episode, Dr. Divya Jyoti and Kim sit down with Ken Pucker, former Timberland COO turned sustainable fashion critic, who now works as a Professor of Practice at the Fletcher School. Fun fact: Ken’s career began in manufacturing, and at the time he joined Timberland, they were still producing much of their footwear. Though […]
How Fashion’s Business Model Is Wasteful by Design
On December 20, 2023 by Ken PuckerExcess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-waste-business-model-design/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_201223&utm_term=R7CCWIZCQJD3ZPWK6R3U72MNQA&utm_content=top_story_2_title
The Conscious Capitalists: Real Talk on ESG!
On November 27, 2023 by Ken PuckerJoin us for a frank discussion on ESG, climate investing, and the need for government policy through taxes and subsidies to push companies into doing the right thing for the climate crisis. As our guest Ken Pucker, former COO of Timberland, says, ESG has no impact on saving the planet. Ken talks about the challenges […]
Don’t Believe What Consumers Say When It Comes to Sustainability
On November 24, 2023 by Ken PuckerA growing body of consumer surveys suggests interest in sustainable consumption is reaching a tipping point. Those surveys are deeply flawed, writes Kenneth P. Pucker.
Brands Know How to Curb Their Climate Impact. Why Won’t They Do it?
On October 20, 2023 by Ken PuckerMost of the world’s biggest fashion companies have committed to radically reduce their greenhouse gas emissions. Though it’s a complex challenge, how to deliver is no mystery. That is, in part, because there is a cottage industry of consultants advising brands on decarbonisation strategies. As but one high-profile example, trade group Global Fashion Agenda (GFA) […]
The problem with fashion’s sustainability awards
On September 28, 2023 by Ken PuckerA crop of fashion accolades have been awarded to fashion brands, recognising progress in circularity and other sustainability goals. It’s a double-edged sword, experts say. https://www.voguebusiness.com/sustainability/the-problem-with-fashions-sustainability-awards-gucci-cnmi