What Big Brands’ Sustainability Reports Won’t Tell You
On August 22, 2023 by Ken PuckerFor much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-sustanability-reporting-wont-tell-you-esg/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_220823&utm_content=intro
Here’s How Marketers Accelerate Fashion’s Sustainable Transition
On July 25, 2023 by Ken PuckerFashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agricultureand circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between what […]
Can fast fashion slow down? It’s not that simple
On July 21, 2023 by Ken PuckerOne of fast fashion’s biggest players says it’s taking major steps toward a more sustainable business model. But in an industry predicated on low cost, low quality and high production volume, experts say it won’t be simple. “It’s hard to see how they actually deliver on their emissions reductions targets,” said Ken Pucker, a professor at […]
Planning Your Holiday Wardrobe? Ask Yourself If You Really Need Another Fast-Fashion Polyester Dress
On July 20, 2023 by Ken PuckerWith summer comes plastic–polyester dresses, synthetic bikinis, water bottles, and so on. I wonder how many of you are thinking about the repercussions of all of that. I know that today’s fashion motto is “circularity will save us all.” I embarked on a quest a couple of years ago in the form of a short […]
Why Mushroom Leather (and Other New Materials) Are Struggling to Scale
On July 13, 2023 by Ken PuckerLate last month, leading materials start-up Bolt threads said it had paused operations for its leather alternative Mylo. The company’s struggle to raise funds points to deeper challenges for the sector, writes Kenneth Pucker. https://www.businessoffashion.com/opinions/sustainability/next-generation-materials-innovation-mylo-bolt-threads-mushroom-leather/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_130723&utm_term=NAD7JRM5XRE2BA7JCY7ZD5EOKQ&utm_content=top_story_2_title
Big Closets, Small Planet
On June 29, 2023 by Ken Puckerhttps://sustainablefashionacademy.org/podcast/thought-leadership-circularity-fantasy-distraction/
Carbon Neutral Claims Under Investigation In Greenwashing Probe
On June 16, 2023 by Ken PuckerLast month, the European Parliament set out to ban environmental claims about carbon neutrality based on carbon offsetting schemes. This has caused ripple implications for sustainability and marketing teams, especially their public-facing approach on how to reach ‘net zero’. https://www.forbes.com/sites/amynguyen/2023/06/16/carbon-neutral-claims-under-investigation-in-greenwashing-probe/?sh=2e710bfa6431
You Might Want to Think Twice About Clothing Brands That Push Rental, Resale, and Recycling
On June 14, 2023 by Ken PuckerThis month, three shirts, two dresses, and a pair of shorts arrived at my door. They’re mine, but only for a month. After that, I’ll pack them in a reusable tote bag and send them to a warehouse in Pennsylvania, where they’ll be cleaned and shipped to their next (temporary) owner. Along with more than […]
Further Reflections on Fashion’s Circularity Reckoning
On May 28, 2023 by Ken PuckerKen Pucker responds to his readers’ critiques of his Up for Debate article “A Circle That Isn’t Easily Squared” and reiterates his call for a systemic shift in how the fashion industry does business. https://ssir.org/articles/entry/further_reflections_on_fashions_circularity_reckoning
Circularity Is a Fashionable Fantasy
On May 26, 2023 by Ken PuckerThe buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Kenneth Pucker https://www.businessoffashion.com/opinions/sustainability/op-ed-circularity-is-a-fashionable-fantasy/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_260523&utm_term=3PNLIJGNHNEHBCFER4M45JG3V4&utm_content=top_story_3_title