A Circle That Isn’t Easily Squared
On May 25, 2023 by Ken PuckerIndustries ranging from soft drinks to furniture to electronics to fashion follow a one-way path of “make, take, and waste.” This linear operating system is straining resources, polluting oceans, and generating mountains of waste. Unrelenting pressure for growth continues to stress biodiversity and accelerate atmospheric warming, thereby increasing the intensity and incidence of drought, flooding, […]
Important Problems with Andreas Feiner
On May 22, 2023 by Ken PuckerIn this episode we speak with Ken Pucker, who is an advisor at Berkshire Partners, lectures about sustainability at the TUFTS university. You will get interesting insights in his career at Timberland and the pioneer role that Timberland took in regards to ESG. Ken will tell you why he decided to leave Timberland in the […]
Asos, Crocs Reset Net-Zero Climate Commitments
On May 13, 2023 by Ken PuckerAsos has dropped its 2030 net-zero emissions target and Crocs has delayed its deadline by a decade, rare public resets as scrutiny of corporate climate goals mounts. https://www.businessoffashion.com/articles/sustainability/crocs-asos-net-zero-emissions-climate-targets-greenwashing/
When Marketing Gets Political
On April 17, 2023 by Ken PuckerThis week, Rothy’s is turning its marketing clout to support a New York State recycling bill. As brands look to back up sustainability marketing such moves are likely to become more common, particularly when business interests, consumer values and policy efforts align. Support for regulatory changes is needed for brands to deliver on their sustainability […]
The Unsustainable Truth About Fast Fashion
On March 21, 2023 by Ken PuckerAlthough most people do not typically associate the fashion industry with STEM or science policy, fashion and science are intricately tied to one another due to the detrimental effects the fast fashion industry has on the environment and public health. Not only does the fashion industry generate >92 million tonnes of textile waste and contribute […]
Leading the Charge: Ken Pucker on the Future of Sustainable Fashion
On March 15, 2023 by Ken PuckerIn this incredible episode, we are joined by seasoned professional and sustainability expert Ken Pucker. With a wealth of experience in the fashion industry, including serving as COO of Timberland, Ken offers a unique and knowledgeable perspective on the future of sustainable fashion. Whether you are looking to learn more about the challenges and opportunities […]
How Climate Change Is Transforming the Way We Shop
On January 27, 2023 by Ken PuckerShifting weather patterns are making shopping behaviour harder to predict, adding to inventory management challenges for brands and retailers. https://www.businessoffashion.com/articles/sustainability/climate-change-weather-consumer-spending-seasonless/
As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging
On January 9, 2023 by Ken Pucker‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University. https://www.adweek.com/brand-marketing/as-brands-lurch-towards-green-goals-a-booming-business-of-climate-change-is-emerging/
Resale Exploding Is Not an Automatic Win for the Climate
On December 28, 2022 by Ken PuckerMore people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s https://www.adweek.com/commerce/resale-exploding-is-not-an-automatic-win-for-the-climate/
Rethinking the Rules of Sustainable Fashion
On August 23, 2022 by Ken PuckerIn the latest podcast from Ecotextile Talks, former Timberland chief operating officer (COO) Ken Pucker shares some home truths about the success of current ESG (environmental, social and governance) frameworks in play across the fashion industry. Pucker, now an advisory director at Berkshire Partners, as well as providing advice to groups pressing for the New […]