The Myth of Sustainable Fashion and ESG
On August 23, 2022 by Ken PuckerThe following is a conversation with Ken Pucker. Ken is an Advisory Director to Berkshire Partners, and currently teaches Sustainability at the Boston University Questrom School of Business. In addition to this, and among many other things as well, Ken also formally served as Chief Operating Officer of Timberland. This conversation is broken down into […]
Can Fashion Lower Its Climate Impact While Selling More Products?
On July 8, 2022 by Ken PuckerBusiness of Fashion “The narrative we’ve told ourselves around win-win solutions has deceived everyone into thinking there are no trade-offs,” said Kenneth Pucker, a senior lecturer at the Tufts Fletcher School and an advisory director at Berkshire Partners. “There are huge trade offs.” * Decoupling = green growth. Attractive conceptually. Very hard practically. Especially post elimination […]
Decarbonizing the Runway – The Nuance
On July 6, 2022 by Ken Pucker“Market based solutions in fashion have proven ineffective.” In reality, consumers had little to no influence over the business direction of fashion brands, leaving companies to operate as they wished with minimal oversight or accountability. Pucker explained that carbon emissions in the fashion industry have more than doubled in this timeframe. In 2000, the fashion […]
The Myth of Sustainable Fashion
On January 12, 2022 by Ken PuckerHarvard Business Review by Kenneth P. Pucker January 13, 2022 Few industries tout their sustainability credentials more forcefully than the fashion industry. But the sad truth is that despite high-profile attempts at innovation, it’s failed to reduce its planetary impact in the past 25 years. Most items are still produced using non-biodegradable petroleum-based synthetics and end […]