Why It’s So Hard to Track the Fashion Industry’s Emissions
On May 16, 2024 by Ken PuckerA growing number of fashion companies are talking about substantially cutting their greenhouse gas emissions. But evaluating those efforts is tricky. https://www.bloomberg.com/news/features/2024-05-16/is-your-favorite-fashion-brand-cutting-emissions-it-s-tricky?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcxNTg2MzMxMSwiZXhwIjoxNzE2NDY4MTExLCJhcnRpY2xlSWQiOiJTREtUQUtEV1gyUFMwMCIsImJjb25uZWN0SWQiOiJFMkUzODg2QzgzREM0NTUxOEVFM0M2MDRGN0ZBRTlGMyJ9.B64jSM_CdVSN7A39q7ZLbDr9cAb74sWGex6lDznvwLQ&sref=fnjoKOAK
Why Fashion Should Have a Plastics Tax
On May 3, 2024 by Ken PuckerThe fashion industry continues to advance voluntary and unlikely solutions to its plastic problem. Only higher prices will flip the script, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/why-fashion-should-have-a-plastic-tax/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_030524&utm_content=intro
Will Americans Ever Get Sick of Cheap Junk?
On April 29, 2024 by Ken PuckerA column about consumerism EXPLORE By Amanda Mull Illustration by Matteo Giuseppe Pani. Source: Getty. APRIL 29, 2024, 7 AM ET SHARE & GIFT SAVE In all the years I’ve spent covering American consumerism, I’ve heard one type of question from readers far more than any other: This can’t go on forever, right? Maybe they’d […]
Beware the ‘Sheinification’ of Fashion
On March 5, 2024 by Ken PuckerThe ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability https://www.businessoffashion.com/opinions/sustainability/shein-fast-fashion-hm-sustainability/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_050324&utm_term=SY6SWPMZQBDD7D52PZ42I4CDEU&utm_content=top_story_2_title
The Lingering Costs of Instant Fashion
On February 27, 2024 by Ken PuckerInstant fashion has exploded in recent years, led by Shein whose sales have multiplied by more than 20 times since it entered the U.S. less than six years ago. As Shein explores an IPO, the author reviews the social phenomena that have contributed to instant fashion, the factors that allow it to succeed, and the […]
MANUFACTURED: Crossover Moments
On January 12, 2024 by Ken PuckerIn this episode, Dr. Divya Jyoti and Kim sit down with Ken Pucker, former Timberland COO turned sustainable fashion critic, who now works as a Professor of Practice at the Fletcher School. Fun fact: Ken’s career began in manufacturing, and at the time he joined Timberland, they were still producing much of their footwear. Though […]
How Fashion’s Business Model Is Wasteful by Design
On December 20, 2023 by Ken PuckerExcess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-waste-business-model-design/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_201223&utm_term=R7CCWIZCQJD3ZPWK6R3U72MNQA&utm_content=top_story_2_title
Ken Pucker: Purpose is Essential for Business, But You Can’t Count on It
On November 8, 2023 by Ken Pucker(Download PDF of the article)
What Big Brands’ Sustainability Reports Won’t Tell You
On August 22, 2023 by Ken PuckerFor much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker. https://www.businessoffashion.com/opinions/sustainability/fashion-sustanability-reporting-wont-tell-you-esg/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_220823&utm_content=intro
Here’s How Marketers Accelerate Fashion’s Sustainable Transition
On July 25, 2023 by Ken PuckerFashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agricultureand circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between what […]