Can fast fashion slow down? It’s not that simple
On July 21, 2023 by Ken PuckerOne of fast fashion’s biggest players says it’s taking major steps toward a more sustainable business model. But in an industry predicated on low cost, low quality and high production volume, experts say it won’t be simple. “It’s hard to see how they actually deliver on their emissions reductions targets,” said Ken Pucker, a professor at […]
Planning Your Holiday Wardrobe? Ask Yourself If You Really Need Another Fast-Fashion Polyester Dress
On July 20, 2023 by Ken PuckerWith summer comes plastic–polyester dresses, synthetic bikinis, water bottles, and so on. I wonder how many of you are thinking about the repercussions of all of that. I know that today’s fashion motto is “circularity will save us all.” I embarked on a quest a couple of years ago in the form of a short […]
Big Closets, Small Planet
On June 29, 2023 by Ken Puckerhttps://sustainablefashionacademy.org/podcast/thought-leadership-circularity-fantasy-distraction/
Carbon Neutral Claims Under Investigation In Greenwashing Probe
On June 16, 2023 by Ken PuckerLast month, the European Parliament set out to ban environmental claims about carbon neutrality based on carbon offsetting schemes. This has caused ripple implications for sustainability and marketing teams, especially their public-facing approach on how to reach ‘net zero’. https://www.forbes.com/sites/amynguyen/2023/06/16/carbon-neutral-claims-under-investigation-in-greenwashing-probe/?sh=2e710bfa6431
You Might Want to Think Twice About Clothing Brands That Push Rental, Resale, and Recycling
On June 14, 2023 by Ken PuckerThis month, three shirts, two dresses, and a pair of shorts arrived at my door. They’re mine, but only for a month. After that, I’ll pack them in a reusable tote bag and send them to a warehouse in Pennsylvania, where they’ll be cleaned and shipped to their next (temporary) owner. Along with more than […]
Further Reflections on Fashion’s Circularity Reckoning
On May 28, 2023 by Ken PuckerKen Pucker responds to his readers’ critiques of his Up for Debate article “A Circle That Isn’t Easily Squared” and reiterates his call for a systemic shift in how the fashion industry does business. https://ssir.org/articles/entry/further_reflections_on_fashions_circularity_reckoning
Circularity Is a Fashionable Fantasy
On May 26, 2023 by Ken PuckerThe buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Kenneth Pucker https://www.businessoffashion.com/opinions/sustainability/op-ed-circularity-is-a-fashionable-fantasy/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_260523&utm_term=3PNLIJGNHNEHBCFER4M45JG3V4&utm_content=top_story_3_title
A Circle That Isn’t Easily Squared
On May 25, 2023 by Ken PuckerIndustries ranging from soft drinks to furniture to electronics to fashion follow a one-way path of “make, take, and waste.” This linear operating system is straining resources, polluting oceans, and generating mountains of waste. Unrelenting pressure for growth continues to stress biodiversity and accelerate atmospheric warming, thereby increasing the intensity and incidence of drought, flooding, […]
Important Problems with Andreas Feiner
On May 22, 2023 by Ken PuckerIn this episode we speak with Ken Pucker, who is an advisor at Berkshire Partners, lectures about sustainability at the TUFTS university. You will get interesting insights in his career at Timberland and the pioneer role that Timberland took in regards to ESG. Ken will tell you why he decided to leave Timberland in the […]
When Marketing Gets Political
On April 17, 2023 by Ken PuckerThis week, Rothy’s is turning its marketing clout to support a New York State recycling bill. As brands look to back up sustainability marketing such moves are likely to become more common, particularly when business interests, consumer values and policy efforts align. Support for regulatory changes is needed for brands to deliver on their sustainability […]