Leading the Charge: Ken Pucker on the Future of Sustainable Fashion
On March 15, 2023 by Ken PuckerIn this incredible episode, we are joined by seasoned professional and sustainability expert Ken Pucker. With a wealth of experience in the fashion industry, including serving as COO of Timberland, Ken offers a unique and knowledgeable perspective on the future of sustainable fashion. Whether you are looking to learn more about the challenges and opportunities […]
As Brands Lurch Towards Green Goals, a Booming Business of Climate Change Is Emerging
On January 9, 2023 by Ken Pucker‘Sustainability has become big business,’ said Ken Pucker, senior lecturer on sustainable business dynamics at The Fletcher School at Tufts University. https://www.adweek.com/brand-marketing/as-brands-lurch-towards-green-goals-a-booming-business-of-climate-change-is-emerging/
Resale Exploding Is Not an Automatic Win for the Climate
On December 28, 2022 by Ken PuckerMore people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s https://www.adweek.com/commerce/resale-exploding-is-not-an-automatic-win-for-the-climate/
Rethinking the Rules of Sustainable Fashion
On August 23, 2022 by Ken PuckerIn the latest podcast from Ecotextile Talks, former Timberland chief operating officer (COO) Ken Pucker shares some home truths about the success of current ESG (environmental, social and governance) frameworks in play across the fashion industry. Pucker, now an advisory director at Berkshire Partners, as well as providing advice to groups pressing for the New […]
The Myth of Sustainable Fashion and ESG
On August 23, 2022 by Ken PuckerThe following is a conversation with Ken Pucker. Ken is an Advisory Director to Berkshire Partners, and currently teaches Sustainability at the Boston University Questrom School of Business. In addition to this, and among many other things as well, Ken also formally served as Chief Operating Officer of Timberland. This conversation is broken down into […]
Allbirds: Decarbonizing Fashion
On July 23, 2022 by Ken PuckerHarvard Business Publishing: August 2021, Revised November 2021 Highly Commended Sustainability Case Study for 2022 by the Financial Times Allbirds is a footwear startup focused on simple design, comfort, and sustainable natural materials. The case describes the company’s product development process that works with suppliers to develop natural materials including wool and sugarcane to substitute […]
The Sustainability Story: Casting a Critical Eye at Sustainability Inc. and ESG Investing
On July 23, 2022 by Ken PuckerWe talk with Ken Pucker, Advisory Director at Berkshire Partners and a Senior Lecturer at the Fletcher School at Tufts University. We discuss Ken’s time at Timberland, where he was at the forefront of the company’s social responsibility movement. We talk about the challenges facing the sustainable finance, ESG investing and impact accounting. https://podcasts.apple.com/us/podcast/casting-a-critical-eye-at-sustainability-inc-and/id1581786457?i=1000549766038
Can Fashion Lower Its Climate Impact While Selling More Products?
On July 8, 2022 by Ken PuckerBusiness of Fashion “The narrative we’ve told ourselves around win-win solutions has deceived everyone into thinking there are no trade-offs,” said Kenneth Pucker, a senior lecturer at the Tufts Fletcher School and an advisory director at Berkshire Partners. “There are huge trade offs.” * Decoupling = green growth. Attractive conceptually. Very hard practically. Especially post elimination […]
The Myth of Sustainable Fashion
On January 12, 2022 by Ken PuckerHarvard Business Review by Kenneth P. Pucker January 13, 2022 Few industries tout their sustainability credentials more forcefully than the fashion industry. But the sad truth is that despite high-profile attempts at innovation, it’s failed to reduce its planetary impact in the past 25 years. Most items are still produced using non-biodegradable petroleum-based synthetics and end […]
How a Bottle of Salad Dressing Inspired Corporate Social Responsibility
On July 27, 2020 by Ken PuckerThe Guardian Timberland’s former chief operating officer sheds light on the company’s lofty sustainability practices, but argues more needs to be done to develop an industry standard for emissions reporting The first decade of the 21st century was a boom time for corporate sustainability. Iconic US companies, including GE, IBM, Walmart and Google, embraced the […]